In this White Paper you will read the story of a CEO who was ready with a name to answer the question, but after a session of discovery data mining learned that his notion was wrong, and so much more.
In this paper you will find:
Discovery data mining is the process of analyzing data to discover new insights. When you are unsure of what reports you should be running and data you should be collecting, discovery data mining is the excercise that will get you started.
Find out if your agency is ready to dig into your data!